Lead Generation:

• Lead Generation is a specialized service to obtain information for the purpose of expanding a business, increasing sales revenues, looking for new clients.
• Services of this kind can be used by any industry.
• Leads consist of the Company Name, Website address, Contact names, Job title, verified email address, mailing address and other details of individuals, corporations, institutions, or agencies.

Lead Generation Process:
1. First, a visitor discovers your business through one of the marketing channels, such as your website, or social media ads.
2. That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.
3. That CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.
4. Once on the landing page, your visitor fills out a form in exchange for the offer. (Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site)
Lead Generation Marketing:
1. Once you put all of these elements together, you can use your various promotional channels to drive traffic to your landing page to start generating leads.
2. But what channels should you use to promote your landing page? Let’s talk about the front-end of lead generation — lead gen marketing.
3. If you’re a visual learner, this above chart shows the flow from promotional marketing channels to a generated lead.